Audemars Piguet — Be yourself
- Film
Luxury
2021
-
Guillaume Mégroz as Director
The exceptional coming together of two worlds, so distant and yet so close. This was our initial observation of this singular project. From the quiet village of Le Brassus to the frenzied pace of the French capital, haute horlogerie and haute couture meet for a fleeting moment, to create the unique, the timeless, the magic of which only these grand houses hold the secret.
For the record, what started out as a simple “making-of” eventually turned into a full-fledged film. Gradually, the similarities of these two worlds echoed, joined and entered into conversation. From the first cuts of fabric to the delicate installation of appliques, everything was captivating and deserved its own chapter. Our approach focused on a sensorial and evocative immersion rather than the perfect representation of the various procedures. By borrowing certain codes from the fashion world and adopting a “making-of” angle and live capture, we made a humble attempt at celebrating this fascinating encounter. And we're pretty happy about it.
“Heart of excellence. To underline the similarities between watchmaking and Couture savoir-faire, a sensorial (almost satisfying) video retraces the conception of a watch and a Couture piece in the same time, through magnified gestures close-up.”
- Publicis Luxe
Credits
Client: Audemars Piguet
Agency: Publicis Luxe
Co-production: 23bis, Prodigious
Film Director: Guillaume Mégroz (23bis)
Producers: Gabriel Saurer (23bis), Thomas Geffrier (Paris)
1st Assistant Director: Mathilde Neau (23bis), Delphine Corrard
Line Producer (Paris): Robin Ben Samoun
Runner: Jeanne Prouteau
Director of Photography (Watchmaking): Alexandre Favre
Director of Photography (Fashion & Haute-Couture): Dino Berguglia
1st Assistant Camera: Rhony Sutriesno, Cédric Heckly (23bis)
2nd Assistant Camera: Iris Marcesse, Gaith Zehri
2nd Camera Operator: Burak Erinmez (23bis)
Gaffer: Bédy Marchal, Dino Berguglia
Electricians: Juliette Maignan, Julien Derail, Mathieu Werlen
Key Grip: Vincent Blasco
Grips: Olivier Thual, Davy Meunier
Sound Engineer: Jean Avedekian
Set Design: Florence Mauduech, Héléna Kacic, Valère Plantrou, Matthieu Suret, Bastien Founès, Joris Henne, Vincent Turrel
Hair & Make-up Artist: Corinne (Coco) Burg, Noelia De Jesus, Suna Myles
Stylist: Amor Ouni
Photograph: Renaud Kritzinger
Lead Editor: Burak Erinmez (23bis)
Editors: Florent Gabbarini, Julian Zimmermann (23bis), Burak Erinmez (23bis)
Colorist: Miles Lembke
Sound Designer: Luis Ortega Gonzalez
Music composition: Niccolò Chotkowski (Smider)
Starring: Simone Hoffman, Laura Giafferi, Laila Soares
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