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City of Lausanne — Museum of Sexual Harassment

  • Creative campaign
  • Digital content
  • Film

Utilitarianism

2019

  • Nathan Saurer as Director

A campaign against street harassment is not allowed to go unnoticed. In Switzerland’s Vaud canton alone, 72% of women say they have fallen victim to it. The City of Lausanne decided to take responsibility with other partners to fight against the phenomenon. We brought our brains together for weeks to find ideas that could really strike a cord.

This museum, never heard of it? No wonder, it’s make-believe. It doesn’t exist. Hmm, well actually it does, only you have to look at it to live it. Does that make sense? That doesn’t make sense. Here, watch it, you’ll get the gist. The whole concept was born with this simple idea that the phenomenon should belong to the past.

  • 18’000 Shares in one week
  • 1’000’000 views in one week
  • 30+ articles published online

Recognized by the French secretary of state in charge of gender equality.

Credits

Client: Ville de Lausanne

Directors: Nathan Saurer (23bis), Cyril Jaunin (23bis)

Producer: Gabriel Saurer (23bis)

Concept: Cyril Jaunin (23bis), Yann Marguet, Nathan Saurer (23bis)

Writing: Yann Marguet

Editing: Cyril Jaunin (23bis)

Camera: David Baumann

Storyboard: Louis Morier-Genoud

Gaffer: Claudio Artieda

Set Design: Richard Ammann (23bis), Hélène Spycher, ArtFactory Graphics, Mathias Forbach

Sound: Julien Matthey

Stylism: Marie Romanens

Make-up: Elisabeth Peclard

Graphic Design: Shadya Bruttin

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