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  • Vincent Raineri as Director

The campaign is a playful homage on how your eyewear can elevate and change your look the way you want. It does so with various set design elements such as mirrors, distorted glass, transparent curtains, but also with animated elements such footage masked by lens shapes and energetic typography.


Client: Newlook

Agency: Lg2 Montreal

Agency Producer: Stéphanie Gagné (Lg2)

Agency Creative Director: Geneviève Langlois

Producer: Rachel Bélanger-Leclair (Rodeo Production)

Production Assistant: Alina Burelle

Directors: Vincent Raineri, Sebastien Camden

Art Director: Philippe Leduc

Copywriters: Gabrielle Fortin-Larose, Marie-Ève Leclerc-Dion

1st Assistant Director: Florelle Del Burguo

Director of Photography: Gabriel Brault-Tardif

1st Assistant Camera: Marc-André Thomassin

Digital Imaging Technician: Robin Anctil

Gaffers: Nicolas Tomassini, Eric Proulx

Grips: Martin Renaud, Gabrielle Hurtubise, Robin Malo

Stylist: Jay Forest

Set Designer: Jeanne Joly

Set Design Assistants: Camille Dubuc, Morgan Légaré, Catherine Veri

Hair and Make-up Artist: Laurie Deraps, Tania Guarnaccia

Editors: Vincent Raineri, Sebastien Camden

Motion Designer: Vincent Raineri, Sebastien Camden

Colorist: Martin Gaumond

Retoucher: Pénélope St-Cyr Robitaille

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