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Everything you need to know about 23bis

3 min read

Agency News

They say you can’t judge a book by its cover. Well, whoever came up with that saying was clearly not a designer. Here’s a look at our new sleeve and transition from to 23bis.

Why the change? → a simple refresh

Over the past nine years we’ve built a healthy reputation in the audiovisual landscape of French-speaking Switzerland, with a recognisable style and a well-respected team.

Inevitably, the passing of time has brought about change. We’ve grown, matured and, above all, come to the conclusion that the name “Messieurs” no longer reflects our identity, nor represents the diversity of creative individuals within.

We just had to hit “refresh”.

Our core stays the same

In spite of the refresh, some things never change, namely:

  • Our team. The 22 unique personalities from look forward to working with you at 23bis.
  • Our services. More clearly defined and most certainly bolder, they all remain intact.
  • Our locations. Google maps as our witness, there’s no change of address in Lausanne or Zürich (stop by for coffee when you can).

So if all that remains the same, what are the changes?

Our new name → 23bis?

You may not have a say in the name you go by the first time around, but you can certainly change it. Find one that fits, that sums up who you are, one you can live by.

The name Messieurs, may it forever rest in peace, served us well for 9 wonderful years. A fitting description of our very beginnings (three young guys just starting out), but never a translation of what we stand for and a poor representation of our inclusivity, our culture and the people that make this company what it is.

We had to find a new identity. A challenging goal that kept us in brainstorming and ideation mode for a good 18 months until 23bis, one of the first names we thought of, finally came up the winner.

23bis is the number in our address, yes. A number that didn’t even exist until we created it  with Swiss Post so that our mail would be delivered to our doorstep. In a way, the name was already us. It reflects the way we think and work: creating and seizing opportunities, making a place for ourselves. It is where the company evolved into what it is today, our HQ, our crib and even if we move, that will never go away.

Our new positioning → multiple facets, a single vision

We are often perceived as a video production company only. In reality, our services and our vision go way beyond. We have always conceptualised and produced our projects and over time, as we have grown, these two worlds have become clearly distinct.

Today, we are...

A content-driven creative studio & agency based in Switzerland for digital content, creative campaigns and film production.

We listen → we explore → we strategise → we create innovative content that addresses your communication challenges and aspirations, that reaches and resonates with your audience.

Operating as an hybrid office we redefine content creation, embracing the fast-paced evolution of today’s communication landscape.

A Creative Studio →

Home to our family of live action, design, motion, CGI, photography, and podcast professionals working hand in hand with our roster of film directors and photographers. Passionate about creating beautiful, meaningful content that brings your story to roaring success.

Some of our Creatives Studio services: 

  • Art Direction
  • Brand Identity
  • Film Direction & Production
  • Graphic Design & Illustration
  • Motion Design & CGI
  • Music Composition & SFX
  • Podcast Production & Audio Identity
  • Post-production, VFX & Compositing
  • Set Design

An Agency →

That handles your project from A to Z, that cultivates empathy and collaboration to better understand your goals and surpass your wildest dreams.

Some of our Agency services

  • Creative Strategy
  • Creative Direction
  • Positioning
  • Naming & Copywriting
  • Event Production
  • Web Development

Depending on your needs, you can work with our creative studio, agency or both. We are happy to help you however we can.

23bis is a B Corp certified company wholly committed to ethical, climate-friendly ways of working. We love what we do, we do it for you with the well-being of people and the planet always in mind.

A few FAQ

Content specialists?

Yes, because we believe that through impactful and coherent content we can make a real difference. Creating content is central to our work and to your digital campaigns.

Can we still contact you for the same services as before?

Yes, we still specialise in video production and digital campaign creation.

What’s going to happen with will always be our sister company specialising in motion design and will continue to operate independently. All content produced by will also be published on 23bis communication channels.

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