NO to the initiative against SRG SSR.
We are part of Swiss institutions that want to cultivate a responsible, intelligent, and cohesive Switzerland.
A Switzerland that invests in what connects us: information, culture, creation, quality.
Defending the quality of Swiss information and culture.
On March 8, the Swiss population will vote on the initiative“200 francs, that’s enough!” The proposal aims to reduce the household broadcasting fee to CHF 200 and to fully exempt all companies. An idea that would primarily weaken SRG SSR, while local radio stations and regional private television channels would continue to receive a share of the fee.
We choose a country:
1. Better informed
2. Better connected
3. Better entertained
4. Where quality has a price
The choice of a demanding country.
A country that trusts its public institutions, their neutrality, and the strength of Swiss qualitative values.
A country that is better supported, that shares common stories and references.
A country where high-quality information and artificial intelligence support human intelligence, without ever replacing critical thinking or democratic debate.
A country that accepts that quality has a price, and that this price is an investment, not a burden.
Join our position:
Better, not less.
Vote NO to the initiative against SRG SSR on March 8th, 2026.
23bis and our industry
At 23bis, we work with a broad and diverse ecosystem of communication crafts: journalists, photographers, directors, editors, sound engineers, composers, actors, musicians, designers, and many more. This ecosystem grows in a landscape where public institutions like SRG SSR play an essential role in keeping culture, information, and trust alive across languages and regions. As a creative agency and production company grounded in people and craft, we need a shared space where quality is valued, standards are defended, and cohesion remains strong. That is also why we want to continue working with SRG SSR, creating content that is useful, relevant, and entertaining, before our screens are overwhelmed by cheap productions.
