“Messieurs.ch” reflected our past and a bygone era. In less than a decade we had become a full blown creative communication agency and video production had evolved to contend with the upheavals of society's relationship with digital technology. More content, less attention, new challenges. Our rebranding had to be more than just finding a new visual identity. Our new brand had to communicate who we are now, what we do, why and how.

Our approach to finding solutions is always collaborative and unfailingly involves a lot of fun and at least a million Post-its. More than just a cosmetic makeover, we needed to adjust our positioning, so we looked at our facts and did some serious introspection.

Visually, this translated into simple, utilitarian typography and neutral tones overlayed with bright green, orange, yellow and pink. Emotionally, 23bis is the address that witnessed our transformation into a content-driven creative studio & agency with offices in Lausanne and Zurich. In practice, it means daring to take a stance that supports our values: Taking concrete action for projects and campaigns that make a difference - the heart of our company culture.