Audemars Piguet - [RE]Master02

Film
Photography

Luxury

2024

Guillaume Mégroz as Director

A tribute to an asymmetrical watch created in 1960. — The world of watchmaking is driven by its traditions, history, and roots. The balance becomes delicate when the brand's new slogan is "Seek Beyond." How can one see beyond, go further, think differently, without losing the origins that made the watchmaker what it is today?

Celebrating the past

This is the very principle of the [RE]Master series: drawing inspiration from and celebrating the past by reimagining the brand's unique models with a contemporary perspective. Therefore, we decided to create a symbolic bridge between these two eras by drawing on the codes of the 1960s, dissecting materials, techniques, and designs from this pivotal period for Audemars Piguet, while injecting a more modern interpretation.

Thanks to a time capsule containing the secrets of this iconic asymmetrical watch, we (re)discover the unique ingredients of such a singular project.

A recipe unique to the brand

The result is a timeless journey, blending eras and celebrating the brand's avant-gardism. An immersion into what made Audemars Piguet in the past and what allows it to shine today and tomorrow: its tireless visionary spirit.