Audemars Piguet - [RE]Master02
- Film
- Photography
Luxury
2024
-
Guillaume Mégroz as Director
A tribute to an asymmetrical watch created in 1960. — The world of watchmaking is driven by its traditions, history, and roots. The balance becomes delicate when the brand's new slogan is "Seek Beyond." How can one see beyond, go further, think differently, without losing the origins that made the watchmaker what it is today?
Celebrating the past
This is the very principle of the [RE]Master series: drawing inspiration from and celebrating the past by reimagining the brand's unique models with a contemporary perspective. Therefore, we decided to create a symbolic bridge between these two eras by drawing on the codes of the 1960s, dissecting materials, techniques, and designs from this pivotal period for Audemars Piguet, while injecting a more modern interpretation.
Thanks to a time capsule containing the secrets of this iconic asymmetrical watch, we (re)discover the unique ingredients of such a singular project.
A recipe unique to the brand
The result is a timeless journey, blending eras and celebrating the brand's avant-gardism. An immersion into what made Audemars Piguet in the past and what allows it to shine today and tomorrow: its tireless visionary spirit.
Credits
Client: Audemars Piguet
Production: 23bis
Director: Guillaume Mégroz
Assistant Director: Mathilde Neau
Producer: Gabriel Saurer
Production assistant: Sina-lou Ravasio, Elena Iruarrizaga Ballesteros
Director of Photography: Daryl Hefti
1st AC: Natalie Wallrapp
2nd AC: Cédric Heckly
3rd AC: Arsène Gaillard
Gaffer: Raphael Toel
Electrician: Yoro Tobler, Carmen Gasser, Lionel Moerch
Rigger: Pablo Reyes
Key Grip: Till Schlatter
Set designer: Joel Tweitmann - Atelier Lomann
Set designer assistant: Dan Tweitmann, Randy Looser
Props design: Fanny Geiser, Alice Poma
Hair & Make-up: Kristina Vidic
Stylist: Louisa Juelich
Photographer: Noé Cotter
Assistant Photographer: Jessica Dreier
Music and sound-design: Jason Heath - Mosche
Grading: Delfina Mayer
Lead editor: Julian Zimmermann
Editors: Lionel Moerch, Julian Zimmermann
Assistant Editor: Adam Malard
Motion-design: Guillaume Mégroz