Girard-Perregaux x Aston Martin

Film

Luxury

2021

Guillaume Mégroz as Director

So much luxury, everywhere and for Girard-Perregaux and Aston Martin, such a given. So much so that we felt it was essential to steer clear of the obvious to make the launch of their new watch a lighthearted, enjoyable moment with a touch of tongue-in-cheek.

“We all have that special friend…”

To celebrate this historic collaboration between these two brands we went for a “best buddies'' interpretation. A collaboration that becomes an illustrated relationship through the friendship that bonds two good pals. By using codes from the big ads that everyone is familiar with, the objective was to poke fun at the so serious world of luxury. And the two brands played along with us just fine.