City of Lausanne — Museum of Sexual Harassment
- Creative campaign
- Digital content
Nathan Saurer as Director
A campaign against street harassment is not allowed to go unnoticed. In Switzerland’s Vaud canton alone, 72% of women say they have fallen victim to it. The City of Lausanne decided to take responsibility with other partners to fight against the phenomenon. We brought our brains together for weeks to find ideas that could really strike a cord.
This museum, never heard of it? No wonder, it’s make-believe. It doesn’t exist. Hmm, well actually it does, only you have to look at it to live it. Does that make sense? That doesn’t make sense. Here, watch it, you’ll get the gist. The whole concept was born with this simple idea that the phenomenon should belong to the past.
- 18’000 Shares in one week
- 1’000’000 views in one week
- 30+ articles published online
Recognized by the French secretary of state in charge of gender equality.
Client: Ville de Lausanne
Directors: Nathan Saurer (23bis), Cyril Jaunin (23bis)
Producer: Gabriel Saurer (23bis)
Concept: Cyril Jaunin (23bis), Yann Marguet, Nathan Saurer (23bis)
Writing: Yann Marguet
Editing: Cyril Jaunin (23bis)
Camera: David Baumann
Storyboard: Louis Morier-Genoud
Gaffer: Claudio Artieda
Set Design: Richard Ammann (23bis), Hélène Spycher, ArtFactory Graphics, Mathias Forbach
Sound: Julien Matthey
Stylism: Marie Romanens
Make-up: Elisabeth Peclard
Graphic Design: Shadya Bruttin