Play RTS - A Campaign Between Us
- Creative campaign
- Film
- Graphic Design
Medias
2024
-
Guillaume Mégroz as Director
For its very first campaign, Play RTS reveals itself in a new light: an original, local alternative that stands out significantly from the usual streaming platforms.
Something that Netflix, Amazon Prime, and others don’t have.
With competition boasting endless content catalogs, it was essential to highlight Play RTS’s unique asset: its closeness to the Romandy audience. Whether through the richness of its content or the diversity of its audience, Play RTS brings people together and creates a connection that is hard to replicate.
Welcome to the people’s home
In this campaign, our camera dives into the heart of moments shared by the people of Romandy, capturing their unique ways of experiencing Play RTS. Whether in pairs, solo, in groups, cozy at home, or camping out in nature, Play RTS adapts to every moment, ensuring everyone can find their program, anytime and anywhere.
Still somewhat under the radar in the streaming world, Play RTS emerges as an obvious choice, blending high-quality local content with stunning international productions. An invitation to rediscover streaming with a touch of local charm.
Credits
Client: Radio Télévision Suisse
Agency and Oroduction: 23bis
Producer: Gaëlle Gros
Production Assistant: Elena Iruarrizaga Ballesteros
Concept: Nathan Saurer
Director: Guillaume Mégroz
1st Assistant Director: Mathilde Neau
DOP: Julian Zimmerman
1st Assistant Camera: Cédric Heckly
2nd Assistant Camera: Arsène Gaillard
Gaffer: Romain Schar
Lighting Technician: Davy Meunier
Grip: Loris Theurillat
Production Designer: Juliana Stadelmann
Makeup Artist and Hair Stylist: Sarah Giacomin
Stylist: Marie Dami
Intern: Mila Francioso
Cast: Sarah Neu, Laura Hernandez, Fanny Piot, Mehdi Atmani