We just had to bake the story. Make an ad: we said no. Instead, we proposed a web series. Bringing together two partners such as Di-meh and Red Bull, we couldn't settle for anything less. We created a new story based on their own. Used their characters and the concept of the show to generate even more stakes, twists and turns.

The result: a fake documentary series staging a megalomaniac rapper saved by a secret energy drink sponsor: our client. Do you even have to show the slogan at the end?