Retraites Populaires — Here for Life
- Creative campaign
- Film
- Photography
Corporate
2022
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Burak Erinmez as Director
This campaign speaks of life - past, present, and future. It advertises insurance as a discreet ally, there in case of need, for your entire life.
So, what's the challenge ?
Preparing for the future is probably the thing furthest from any 20 or 30 year old’s mind. Young, not a care in the world, letting life happen without a thought for what comes next is natural. Buying an insurance policy is not. Les Retraites Populaires asked us to help them change that.
The only album anyone wants to look at is the one they are in and this simple fact drove the creative process for this film from day one. From our choices in cast, scripts and shooting locations, to costume, set and sound design through to post prod cuts and tonality; everything had to ring the bell of recognition and bring spectators to the realisation that this is a life, their life, that needs to be insured.
What's behind the scenes. Tapping into this age group meant showing them what their future would probably look like; first love, first job, first home, first child; each bringing its share of joy, challenges and yes, hardship. A glimpse into the crystal ball where like an invisible safety net, Les Retraites Populaires is the insurance company that covers every first in your life.
Credits
Agencies: Messieurs.ch, Hymn
Ideas and Concept: Alexandre Henriques (Hymn), Nicolas Buri, Manuel Ammann (23bis), Guillaume Mégroz (23bis)
Film Director: Burak Erinmez
Creative & Art Direction: Guillaume Mégroz
Production Direction: Nicolas Villedary
Graphic Design: Hymn
Copywriting: Nicolas Buri
Assistant Director: Mathilde Neau
2nd Assistant Director: Yannick Maron
Director of Photography: Isak Lindberg
1st Assistant Camera: Cédric Heckly
2st Assistant Camera: Fanny Reynaud
Production Assistant: Alexandra Costanza
Making of: Adam Malard
Gaffer: Kristoffer Hellman
Electrician: Antoine Buisson
Key Grip: Julien Conod
Grip: Alexandre Messina
Sound Engineer: Camille Bonard
Set Design: Margaux Renvoisé
Assistant Set Designer: Juliana Stadelmann
Assistant Designer and Set Designer on set: Louis Morier Genoud
Make-up: Noelia De Jesus
Stylism: Yasmin Achache
Stylism on set: Dunja Bursac Camion
Production Truck: Camille Kohli Robot
Supervisor 1: Thibault Brevet Robot
Supervisor 2: Andrea Anner
Editors: Burak Erinmez & Julian Zimmerman
Color Grading: Jonatan Qvist
Sound Design: Niccolò Chotkowski, Smider
Music: Clancy Magnuson (Marmoset)
Voice over: Chris Wiser & Alice Stip
Copywriting: Nicolas Buri
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Services
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- Copywriting
- Creative strategy
- Creative direction
- Art direction
- Concept
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- Production
- Shooting
- Colorgrading
- Audio Production
- Voice Over
- Post-production
- Sound Design
- Stylism
- Set Design
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- Stylism
- Set Design