If according to several studies, we spend the equivalent of twelve years of our life at work, our real impact also depends on the time spent at the office with our colleagues.
I eat locally, buy organic, pay attention to the amount of waste I produce, recycle and compost, buy second hand, and don't stay too long under the shower...
And what I implement in my private life, I also bring to work.
Okay but what's next?
We work in the audiovisual industry, which is not known to be an eco-responsible sector, and socially, it's full of misogynistic clichés where vertical hierarchies reign.
So we started by taking responsibility for our commitments. The B Corp certification guides and supports us in communicating transparently -> B Assessment. To make it our own, we called this first pillar: The Base.
From this, our three central pillars are born:
First, putting people at the center of decisions. That is to say, we strive to create working conditions that allow us to live well and where we feel good. That's "Human Centric".
Then, we learn to deconstruct our biases in order to arm ourselves against discrimination against minorities by raising awareness and acting for equity and inclusiveness. This is our "Equity & Ethics" pillar.
Finally, by recognizing the impact of our work habits on the environment, we become aware of where we need to slow down: Decreasing our CO2 production comes first, we call it "Protect the Nature".
Each of us, on our personal scale, is already realizing the effects of these commitments. These are the first steps towards a general goal: "Shine".
"Shine” means giving as much as we receive by sharing our mistakes, our failures, our discoveries, and what we've learned.
We got certified because formalizing things reassure people. But above all, it also helps to formulate and concretize our ambitions for the future.
It has created a strategy that anchors us in our responsibility and, perhaps, will inspire other companies in our industry to do the same.
All this time spent with our colleagues at work shows, hopefully, that both individually and collectively, taking small steps towards the future no longer drags down the ecological footprint, but helps to reduce it.