Action Innocence – Harassment Awareness Campaign
- Motion design & CGI
Utilitarianism
2024
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Guillaume Mégroz as Director
The Action Innocence Foundation and Ciao.ch joined forces to develop an awareness campaign that presents harassment of all kinds in order to inform youth, parents, and professionals about the complexity of these experiences. The goal of this campaign was to create preventive materials that improve young people’s understanding of harassment and equip adults to provide them with the best support possible.
The visuals and sound are designed to reflect the unsettling nature of harassment incidents through a recognisable yet abstract universe and soundscapes that shift from sharp clarity to muffled tones. The narration by a professional gives a clear account of the subject and an invitation to seek help or learn more.
This project aims to inform while entertaining, through a subtle balance between storytelling and professional guidance. Today, harassment should be a subject completely open for discussion among students, parents, and professionals. This campaign represents the humble contribution of the Fondation Action Innocence, Ciao.ch, and 23bis, towards this goal.
Credits
Clients: Fondation Action Innocence and Ciao.ch
Production: Gabriel Saurer
Creative and Artistic Direction: Guillaume Mégroz
Designer: Elisa Ciocca, Mathilde Traversié
Motion designer: Elisa Ciocca, Mathilde Traversié, Francesca Cattaneo
Writing: Julie Pellet
Casting: Mathilde Neau
Voices: Flavia Papadaniel, Mila Francioso, Lionel Moerch, Manuel Ammann
Sound design and sound mix: Niccolò Chotkowski
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Services
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- Design
- Animation
- Editing
- Script
- Voice Over