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Helsana – Committed to Life Brand Campaign

  • Film
  • Digital content

Corporate

2024

  • Nathan Saurer as Director

If you ever wondered why one ad catches your attention while another has you flipping the channels or scrolling away, personal preference is the obvious answer. But when an ad’s appeal is universal, other reasons come to mind, in particular, a strong concept and spot-on film direction.

Thjnk Advertising Agency in Zürich came up with the concept for this brand campaign for Helsana and brought us on board to direct and produce it. A fabulous collaboration opportunity and a great idea built around reconnecting with long lost friends that immediately inspired us and got our creative juices flowing.

Film director and our Zürich office took up the directing lead and challenge of making a video that triggers a strong emotional response, sparking a connection between audience and brand. Firm believers in friendship as a source of well-being, this is exactly what we wanted to portray and set up our Director’s Intentions to accomplish it.

For this brand campaign, creating an aura of authenticity, intimacy and spontaneity was central to our intentions, using behind-the-scenes footage, close ups, minimal scripting and a 3-tiered narrative structure to build up suspense and draw the audience in. The cast, as surprised as the onlooker as their quest is gradually revealed, lets us into their lives as they reconnect to a friend. Their candid performances, captured in glimpses on a colourful Helsana palette-inspired backdrop, lead us to the conclusion we all know is true… that their commitment to friendship is one and the same as Helsana’s commitment to life.

Credits

Agency: Thjnk

Producer: Sina Lou Ravasio

Director: Nathan Saurer

1st Assistant Director: Mathilde Neau

Journalist: Tania Villiger

Director of Photography: Marco Frei

Camera Operator: Lionel Moerch

1st Camera Assistant: Cédric Heckly

2nd Camera Assistant: Jan Schär

Gaffer: Simon Wottreng

Electrician: Mirco Rihs

Hair and Makeup: Noémie Bellwald

Set Designer: Jessica Schmid

Sound Operator: Mourad Keller

Editing: Lionel Moerch, Arsène Gaillard, Mila Francioso, Manuel Troxler, Yafet Tesfa, Sina Lou Ravasio

Motion design: Elisa Ciocca

Head of Marketing (Helsana): Marc Lottenbach

Co-Lead Outbound Marketing (Helsana): Michael Schneider

Project Leads Outbound Marketing (Helsana): Sabrina Molinari, Marina Ulrich

Head of Design & Brand Management (Helsana): Marco Müller

Design & Brand Management (Helsana): Leo Steffen

Content Manager (Helsana): Gabriela Braun

Social Media Manager (Helsana): Monika Hofstetter

Managing Director Creation (Thjnk): Alexander Jaggy, Pablo Schencke

Creative Direction (Thjnk): Tobias Röben, Artur Deyneuve

Copywriter (Thjnk): Johannes Gorsboth

Art Direction (Thjnk): Mara Schwegler

Managing Director Consulting (Thjnk): Andrea Bison

Account Director (Thjnk): Cornelia Nünlist

Junior Account Manager (Thjnk): Lea Schneider

Head of Strategy and Partner (Thjnk): Gordon Nemitz

Strategy (Thjnk): Carole Räber, Fabienne Peyer

Producing (Thjnk): Benjamin Calcott 

Senior Media Consultant (Media Agency): Dominique Schilling, Tarek Al Faiech

Senior Programmatic Buying Manager (Media Agency): Xavier Diaz

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