Etat de Vaud – La Petite Corniche Campaign
- Graphic Design
- Creative campaign
Utilitarianism
2025
With a particularly bike-loving crew, we’d been keeping a close eye on the works along this legendary stretch of road in the Canton of Vaud. So when the State of Vaud asked us to create the campaign to accompany its brand-new surface, it’s safe to say we were thrilled.
DGMR wanted to encourage everyone to share this protected route a little better. Where cars, bicycles, motorbikes and hikers all cross paths. So we paired Antoine Karpat’s sensitive, playful writing with very local Vaud habits, echoing the new road markings directly. The result: a subtle and complicit awareness campaign, a perfect blend with our vineyards and the breathtaking landscape.
Credits
Client: DGMR (Canton of Vaud)
Agency: 23bis
Creative and artistic direction: Cyril Jaunin
Production: Gaëlle Gros
Motion design: Elisa Ciocca
Copywriting: Antoine Karpat
Frames: Richard Ammann
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Services
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- Art direction
- Print Design
- Motion Design
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- Creative strategy
- Copywriting
