Freeride World Tour x Dynastar — M-FREE 108
- Film
- Graphic Design
Sport & Lifestyle
2026
The Freeride World Tour initially approached us to design a ski model in collaboration with Dynastar, giving us full creative freedom. A carte blanche is probably the worst and best starting point you can get for a project at the same time. Here's ours.
Without any constraints, our minds wandered far, very far. Exploring around so many different fields of possibilities, only to realize that our own minds were moving, twisting, dancing and wandering just like our bodies. This is were we found our concept.

Everything centers on a heightened awareness of the body in motion, when riders project themselves through time and space before dropping in. This mental projection became the foundation of the design: a multi-textured, dynamic visual language where organic red patterns trace the flow of movement through space, reflecting proprioceptive perception.

Gradually, the project grew in scope, evolving into a fully integrated concept linking the ski's visual identity with a global campaign.
The campaign film creates a dialogue between two distinct universes: reality, where the rider visualizes in silence, and the projection, where his imagination bends time and space. Through a sensory journey oscillating between projection and surrealism, it captures the fleeting instant where movement takes shape in the mind, just before it materializes on the snow.
The space the client leaves undefined becomes an open field of possibilities, one you can only navigate by trusting your own sensitivity.
Credits
Client: Freeride World Tour & Dynastar
Agency and production company: 23bis
Producer: Gabriel Saurer
Director: Lionel Moerch
Artistic & Creative Direction: Cyril Jaunin
Director of Photography: Jules Bellot
1st AC: Rodigue Llado
Photographer: Kevin Deschamps
Talent: Weitien Ho
Mountain guide: Aloys Chevalley
Editing: Nathan Janvier, Lionel Moerch
Color grading: Epilogue Studio – Fabio Gasser
Music composition & sound-design: Mosche – Jason Heath
Voice-over: Mathilde Lyon
Photo retouching: Cyril Jaunin, Kevin Deschamps
Graphic design: Cyril Jaunin

