Racine Production – New brand identity
- Graphic Design
Art & Culture
2024
To be seen as storytellers and creators firmly rooted in human exploration. That was the mission of our friends at Racine Production. 23bis and Antistatique have joined forces to create a dynamic, rooted and stimulating identity that aims to spark dialogue, touch hearts and inspire positive change.
The result is a durable, scalable design system that subtly combines the concept of roots with typography. A clear contrast between the structure of a Neue and the organic nature of the illustration, evoking a balance between professionalism and accessibility. A straightforward approach that can easily be applied to animation and the web.
Credits
Client: Racine production
Graphic identity: 23bis
Concept and website: Antistatique
Project manager: Manuel Ammann
Art direction: Cyril Jaunin
Design: Alice Poma and Cyril Jaunin
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Services
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- Concept
- Graphic identity
- Graphic design
- Positionning
