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Play RTS - A Campaign Between Us

  • Creative campaign
  • Film
  • Graphic Design

Medias

2024

  • Guillaume Mégroz as Director

For its very first campaign, Play RTS reveals itself in a new light: an original, local alternative that stands out significantly from the usual streaming platforms.

Something that Netflix, Amazon Prime, and others don’t have.

With competition boasting endless content catalogs, it was essential to highlight Play RTS’s unique asset: its closeness to the Romandy audience. Whether through the richness of its content or the diversity of its audience, Play RTS brings people together and creates a connection that is hard to replicate.

Welcome to the people’s home

In this campaign, our camera dives into the heart of moments shared by the people of Romandy, capturing their unique ways of experiencing Play RTS. Whether in pairs, solo, in groups, cozy at home, or camping out in nature, Play RTS adapts to every moment, ensuring everyone can find their program, anytime and anywhere.

Still somewhat under the radar in the streaming world, Play RTS emerges as an obvious choice, blending high-quality local content with stunning international productions. An invitation to rediscover streaming with a touch of local charm.

Credits

Client: Radio Télévision Suisse

Agency and Oroduction: 23bis

Producer: Gaëlle Gros

Production Assistant: Elena Iruarrizaga Ballesteros

Concept: Nathan Saurer

Director: Guillaume Mégroz

1st Assistant Director: Mathilde Neau

DOP: Julian Zimmerman

1st Assistant Camera: Cédric Heckly

2nd Assistant Camera: Arsène Gaillard

Gaffer: Romain Schar

Lighting Technician: Davy Meunier

Grip: Loris Theurillat

Production Designer: Juliana Stadelmann

Makeup Artist and Hair Stylist: Sarah Giacomin

Stylist: Marie Dami

Intern: Mila Francioso

Cast: Sarah Neu, Laura Hernandez, Fanny Piot, Mehdi Atmani

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